Fashion Gives a Voice to the Heart
01 — The Initiative
The Red Dress — The Truth of the Heart charity event, held in Greece for the first time on 29 September 2026 in Athens to mark World Heart Day, sets out to inform and raise public awareness of women's cardiovascular health, and to underline the importance of prevention and of the early diagnosis of cardiovascular disease.
02 — The Cause
The event is organized by the Hellenic Institute of Women in Cardiology, in collaboration with the Third University Department of Cardiology of the Athens Medical School and is held under the auspices of the Athens Medical School and the international organization Women as One.
The proceeds from the auction will be used to support awareness and prevention programs, as well as research into cardiovascular disease in women.
03 — Fashion & Heart Health
Inspired by New York’s successful Red Dress campaign, the initiative brings together fashion, public awareness, and education about cardiovascular disease, highlighting the need for greater prevention, awareness, and attention to women’s heart health. Through the event’s charitable mission, the initiative also aims to support the work and activities of the Hellenic Institute of Women in Cardiology, which was founded in 2023 with the goal of advancing women’s cardiovascular health, raising public awareness, and educating healthcare professionals. For 3 consecutive years, the Hellenic Institute of Women in Cardiology has organized the ‘’Women in Cardiology Greece’’ congress with the support of well-known international cardiology organizations, such as Women As One, the American Society of Preventive Cardiology and others.
04 — The Evening
- 20:00
- Welcome Welcome drink & Music
- 20:30
- The Heart of the Evening Scientific talks Personal stories Red Dress in Greece
- 21:15
- RED DRESS FASHION SHOW 18 + 1 designers, 18 + 1 Red Dresses
- 21:45
- Cocktail Reception Music, Drinks, Conversation and a chance to see the creations up close
The charity event “Red Dress – The Truth of the Heart”, being held for the first time in Greece on 29 September 2026 in Athens, on the occasion of World Heart Day, aims to raise public awareness and understanding of women’s cardiovascular health, while highlighting the importance of prevention and early diagnosis of cardiovascular disease.
The event is organized by the 3rd Department of Cardiology of the National and Kapodistrian University of Athens Medical School, in collaboration with the Hellenic Institute of Women in Cardiology and is held under the auspices of the Athens Medical School and the international organization Women as One.
Inspired by New York’s successful Red Dress campaign, the initiative brings together fashion, education, and cardiovascular health awareness, emphasizing the need for greater prevention, better information, and improved care for women’s heart health.
Through its charitable mission, the event also seeks to support the work and initiatives of the Hellenic Institute of Women in Cardiology, founded in 2023 with the aim of advancing women’s cardiovascular health, raising public awareness, and providing education for healthcare professionals.
